Target audience interviews

This is a video of 4 interviews covering both our primary and secondary target audiences.  We did this in order to gain information on the psychographics of our target demographic.

 From this video, we learned that it is important to both our primary and secondary audience that there is always a happy ending (see interviews with Mrs Rivett and Mrs Tubman).  We also learned that in the older side of our primary audience, and our secondary audience, it makes little/no difference whether the actors were attractive or not, but that actually, if they were less conventionally attractive it adds depth.

The younger side of our primary audience disagreed with this (See Holly and Rhea's interview), saying that if the main actors were attractive they would be more encouraged to see the film, and Kain and Will highlighted that as long as they had a good reputation, then there looks didn't matter.

 None of our interviewees highlighted any elements of distraction per se, but there appeared to be a general agreement that if there was too much going on, or if the characters weren't relatable, then the audience was less interested.