Target audience profiles

Here is a character profile for two members of our target audience.

This is Hannah, She's 16, a student, from a middle class background, enjoys music, sport, fashion and  (coincidentally) romantic comedies. She is a perfect example of our target audience, as she meets all our target demographics.  As well as this, she is very similar to our protagonist Lucy, in the sense that she is a young female, of middle class upbringing who is partaking in further education. This increases the opportunity for empathy.







Hannah has a boyfriend, Tom, who just happens to be a member of our secondary audience. He is also 16, a student, middle class, and enjoys the same things as Hannah, including romantic comedies, though he wouldn't tell anyone out of choice.  Tom likes romantic comedies because, not only do they always feature a male protagonist (in our case Jay) who he can relate to with ease, but also a very attractive female protagonist, which is an added bonus.