Target Audience Research - UK Film Council and date from The Numbers

 To start off our audience research we decided to analyse data from the UK Film Council, our results are as shown:




After analysing the types of film that the general public enjoy watching from the graph on page 105, we have recognised that the genre we have chosen is very well established, being the 7th most popular out of 27, with 37% of people saying they enjoy this genre.











 The graph on page 106 shows a full break down by demographic of what type of genre appeals to whom. It shows that our chosen genre most appeals to females under 35, with 61% claiming they enjoy romantic comedies, the next most popular being women over 35, followed by men over 35.

 Page 116 shows that 14% of people claim romantic comedies is their favourite genre of film, the 8th most popular.  This justifies our choice of genre, and ensures that we will have a wide target audience. 

 This screen shot of the 'top rated movies' page from The Numbers highlights all the films in the top 8 recent releases with aspects of romantic comedy. It also shows the all time top rated movies with aspects of romantic comedy.  As you can see, the second, third and fourth of the all time top rated films are all either romantic comedies or have aspects of, and the sixth, seventh and eighth of the top rated recent releases are the same.

 This is a screen shot from IMDB featuring the top 20 rated movies on the site.  Although this features no films that are catagorised as romantic comedy, the majority have aspects of the genre, almost all of which featuring a love interest of some sort.





 With this information in mind, we have chosen to aim our film opening to a primary audience of females between the ages of 12 and 35, and a secondary audience of females above 35.  We will, however, also aim to entice a male audience as a secondary audience in order to appeal to a wider range of demographic.  We feel that social class plays little part in the enjoyment of romantic comedies as they are used mostly as 'feel good' films, this means that they would appeal to all social classes, this opinion is backed up by the BBFC data.